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MINI celebrated its 50th birthday in 2009. Its presence at the 2009 IAA was the MINI birthday party. And a good birthday party means balloons, confetti, cake and guests offering their congratulations. And these ingredients were spread around over-sized letters arranged on two lines, which divided the stand diagonally and which read: WHAT A BIRTHDAY. IT´S MINI.The design approach featuring an absurd birthday party was architecture as an event. By means of the references to pop art and Monty Python it was borderline between art and kitsch, happening and Britishness, pop culture and irony. Open to interpretation in so many ways it became an integral part of the MINI brand world.
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Client BMW Group Location IAA 2009, Frankfurt/Main, Germany Project-Team Bernhard Franken, Frank Brammer, Steffi Ferreira, Sahdia Kaster Partner Meiré und Meiré, Expolab
Status realised 2009 Dimension 1450 m²
What a birthday
Narrative Spaces
parametric
semantic
scenographic
Scenography is not confined to 
the stage or screen, nor just to presen-tation events and trade shows. It is a design approach, rooted in narrative, that can be applied as well to individual buildings and even to urban environments.
ritual
Type
Awards
- AIT Award 2012
- Automotive Brand Contest Award 2011
- German Design Award 2012 (nominiert)
- iF communication design award 2010
- red dot communication design award 2010
Publications
- Automotive Brand Contest Edition 2011, Rat für Formgebung Service GmbH, 2011
- Grand Stand Vol. 3, Frame Publishers, FRAME Verlag, 2011