Ring of Innovation, Shanghai Encore Ltd., Shanghai Auto Show 2017, China - FRANKEN\ARCHITEKTEN

Ring of Innovation

The brandspace concept for the Changan Automobile Company is based on the gesture of a floating, interactive ring. Through its geometry, the latter forms a natural center in which the highlights and the latest news of the exhibition are shown. The current vehicle models of the automobile manufacturer are radically shaped around this center of innovation. The ring floats over a rear pedestal zone, which accommodates theme areas of the exhibition and backstage areas. From the quieter area of ??one of the theme rooms leads a generous staircase to the upper floor with VIP restaurant. In a protected atmosphere the visitor can observe the activity around the center of the ring.

The ring is equipped with LED surfaces on the inner and outer sides, which are arranged in the shape of a strip and offset by the ring. Supported by their playing, which is adapted to the events on the stage, creates a powerful and far-reaching effect with a focus on the innovative core of the exhibitor.

Client Shanghai Encore Ltd.
Location Shanghai Auto Show 2017, China
Project-Team Prof. Bernhard Franken, Sebastian Pajakowski, Alejandro Carrera, Mehran Rahmani
Status Realised 2017
Dimension 2.520m²

Narrative Spaces





Scenography is not confined to  
the stage or screen, nor just to presen-tation events and trade shows. It is a design approach, rooted in narrative, that can be applied as well to individual buildings and even to urban environments.