Upside Down , BMW Group, Tokyo Motorshow,, Japan - FRANKEN\ARCHITEKTEN

Upside Down

The BMW stand in Tokyo was shaped by a thematic bipolarity between efficiency and performance. The theme “Efficient Dynamics” was spatially embodied in the front area of the stand in the form of a large roof. Opposite was the theme “Performance” with a low structure, which was very strongly connected to the floor. A “racing team” was set up in this superspace.

Client BMW Group
Location Tokyo Motorshow,, Japan
Project-Team Prof. Bernhard Franken, Cathrin Loose, Frank Brammer, Sarah Bolius, Karl-Friedrich Horrer


Status Realised 2007
Dimension 1.125 m²

Narrative Spaces





Scenography is not confined to  
the stage or screen, nor just to presen-tation events and trade shows. It is a design approach, rooted in narrative, that can be applied as well to individual buildings and even to urban environments.