Tubelight , BMW Group, Motorshow, Detroit, USA - FRANKEN\ARCHITEKTEN

Tubelight

The trade show appearance at the NAIAS formed a holistic concept for an emotionalizing press event and an orchestration and presentation of world premiers. By integrating the trade show appearance and press conference, we achieved harmony in terms of public and media appeal. The architecture formed a stage, surrounded by a U-shaped structure, which led deep into the area of the stand.

Client BMW Group
Location Motorshow, Detroit, USA
Project-Team Prof. Bernhard Franken, Sarah Bolius, Cathrin Loose, Steffi Lombardi, Alexander Glaser, Isabel Strelow
Partner

KMS

Status Realised 2008
Dimension 1.725 m²

Narrative Spaces

parametric

semantic

scenographic

 

Scenography is not confined to  
the stage or screen, nor just to presen-tation events and trade shows. It is a design approach, rooted in narrative, that can be applied as well to individual buildings and even to urban environments.

more...

ritual

Publications

  • Messedesign Jahrbuch, 2009/2009 International, Conway Lloyd Morgan, Av Edition, 2008/2009