Superspace Me , BMW Group, Auto Salon, Geneva, Schweiz - FRANKEN\ARCHITEKTEN

Superspace Me

The trade fair appearance continued the principle of characteristic architecture for the marque, yet used the principle of “superspaces” for the first time at the International Motor Show in Geneva. We created different event worlds for the three highlights BMW 1 Series, BMW 5 Series and the M3 Concept Car which precisely extracted the character from the vehicle on show. In this way we created an area of discovery which, despite high recognition value, enabled a surprising trade show experience.

Client BMW Group
Location Auto Salon, Geneva, Schweiz
Project-Team Prof. Bernhard Franken, Cathrin Loose, Frank Brammer, Alexander Glaser, Sarah Bolius, Andreas Häusler, Florian Götze, David Berens, Christian Fritz


Status Realised 2007

Narrative Spaces





Scenography is not confined to  
the stage or screen, nor just to presen-tation events and trade shows. It is a design approach, rooted in narrative, that can be applied as well to individual buildings and even to urban environments.