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- The Geneva trade fair appearance was the last station of the “MINI Big Bang” cycle which began in Paris. The shock waves of the Big Bang weakened, but remained clearly tangible. The hovering cubes from Detroit landed in Geneva and formed clusters on the area of the stand that was to be used as platforms for the presentation of the premiering vehicles. The cubes break open and the energy of these “New Powers” materializes in glowing floors areas and podiums.
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Client BMW Group Location Auto Salon, Geneva, Switzerland Project-Team Bernhard Franken, Frank Brammer, Steffi Lombardi Partner Meiré und Meiré
Status realised 2007 Dimension 1100 m2
New Powers
Narrative Spaces
parametric
semantic
As moderators of the design
process, we mediate bet-
ween reality
and possi-
bility, using architecture
to signify the elements of the narrative.