New Powers , BMW Group, Auto Salon, Geneva, Switzerland - FRANKEN\ARCHITEKTEN

New Powers

The Geneva trade fair appearance was the last station of the “MINI Big Bang” cycle which began in Paris. The shock waves of the Big Bang weakened, but remained clearly tangible. The hovering cubes from Detroit landed in Geneva and formed clusters on the area of the stand that was to be used as platforms for the presentation of the premiering vehicles. The cubes break open and the energy of these “New Powers” materializes in glowing floors areas and podiums.

Client BMW Group
Location Auto Salon, Geneva, Switzerland
Project-Team Prof. Bernhard Franken, Frank Brammer, Steffi Lombardi
Partner

Meiré und Meiré

Status Realised 2007
Dimension 1.100 m²

Narrative Spaces

parametric

semantic

As moderators of the design

process, we mediate bet-
ween reality
and possi-
bility, using architecture
to signify the elements of the narrative.

more...

scenographic

ritual