Lightarc , BMW Group, Auto Salon, Geneve, Switzerland - FRANKEN\ARCHITEKTEN

Lightarc

The entire trade fair stand was roofed by an intense super sign in the shape of an arch. This arch brought together the extreme poles of the BMW vehicle portfolio from the 1 Series study to the 7 Series limousine in an all-encompassing gesture. The arch was made of different panels which were produced, like ship hulls, using a mass customization and computer-controlled process.

Client BMW Group
Location Auto Salon, Geneve, Switzerland
Project-Team Prof. Bernhard Franken, Frank Brammer, Nils-Peter Fischer, Thomas Raab, Carsten Trojan, Xun Yu
Partner

IBZ+L, Bollinger + Grohmann

Status Realised 2002
Dimension 2.400 m²

Narrative Spaces

parametric

"Parametric design, often linking the contextual with the meta-
phorical, is a
transparent and formal approach to the creation of a narrative archi-tecture."

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semantic

scenographic

ritual