-
-
- The new “MINI Clubman” was presented to the Japanese market in an interactive installation. Directed past three exhibits, visitors become co-creators with self-produced pictures and texts on a large projection screen.
-
Client BMW Group Location Tokyo Motorshow, Japan Project-Team Bernhard Franken, Frank Brammer, Steffi Lombardi Partner IBZ+L
Status realised 2007 Dimension 500 m2
Inside Out
Narrative Spaces
parametric
semantic
scenographic
Scenography is not confined to 
the stage or screen, nor just to presen-tation events and trade shows. It is a design approach, rooted in narrative, that can be applied as well to individual buildings and even to urban environments.