Inside Out , BMW Group, Tokyo Motorshow, Japan - FRANKEN\ARCHITEKTEN

Inside Out

The new “MINI Clubman” was presented to the Japanese market in an interactive installation. Directed past three exhibits, visitors become co-creators with self-produced pictures and texts on a large projection screen.

Client BMW Group
Location Tokyo Motorshow, Japan
Project-Team Prof. Bernhard Franken, Frank Brammer, Steffi Lombardi
Partner

IBZ+L

Status Realised 2007
Dimension 500 m²

Narrative Spaces

parametric

semantic

scenographic

 

Scenography is not confined to  
the stage or screen, nor just to presen-tation events and trade shows. It is a design approach, rooted in narrative, that can be applied as well to individual buildings and even to urban environments.

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ritual