Focal Point, Panasonic, Panasonic Convention 2014, Amsterdam, Netherlands - FRANKEN\ARCHITEKTEN

Focal Point

The floor plan of the entire Panasonic Convention exhibition is structured like rays. In the center of the focal point is a stage presentation surface for the Panasonic Corporate highlight: 4K image quality - with behind 4K area. The other four product areas: Digital Imaging, Home Audio Video, Viera and Home Appliances are visible from here and break down like rays to the focal point. Each entrance of the respective product zones is marked by a zone highlight. The inner zone consists of the product highlights, applications and line-ups. The architectural concept of the floor plan provides an immediate overview of the different product areas and at the same time the power of the Panasonic brand. The principle of the focal point runs through all design elements. From the floorplan geometry to the wall design and graphics. The wall design is divided into black (highlight) and white areas (product presentation) and gives the respective product areas with different colors and special formal elaboration of the focal point graphics its own identity. The area colors are based on the color palette of the 4K logo. Wall elements are emphasized to spatial elements to highlights. The communicative theme of the 2014er Convention: Brazil – was found on the 4K stage as a colorful and dynamic Samba live performance bringing the outstanding image quality of 4K products to life.

Client Panasonic
Location Panasonic Convention 2014, Amsterdam, Netherlands
Project-Team Prof. Bernhard Franken, Juliane Maier, Nasim Delkash, Nicole Franken, Tim Münnich, Isabel Strelow


Status Realised 2014
Dimension 1.955 m²

Narrative Spaces





Scenography is not confined to  
the stage or screen, nor just to presen-tation events and trade shows. It is a design approach, rooted in narrative, that can be applied as well to individual buildings and even to urban environments.