For the building materials company Raab Karcher, a new clientele of end-users was generated through its first flagship store for exclusive tiles, fittings and bathroom accessories. The sensory shopping experience in a lounge-like atmosphere was the focal point. One highlight was the visual and kinetic façade installation which calls to mind a view of the tiles at the bottom of a swimming pool.
|Project-Team||Frank Brammer, Bernhard Franken, Oliver Tessmann, Sören Chun, Zofia Kulicka, Sabine Schlempp, Christina Spilotti, Gregor Torinus|
Surface, Kardorff Ingenieure
Scenography is not confined to
the stage or screen, nor just to presen-tation events and trade shows. It is a design approach, rooted in narrative, that can be applied as well to individual buildings and even to urban environments.