Home Couture, Raab Karcher, Berlin, Germany - FRANKEN\ARCHITEKTEN

Home Couture

“For the perfect idler, for the passionate observer it becomes an immense source of enjoyment to establish his dwelling in the throng, in the ebb and flow, the bustle, the fleeting and the infinite... The aim for him is to extract from fashion the poetry that resides in its historical envelope, to distil the eternal from the transitory.
Charles Baudelaire, "Der Maler des modernen Lebens", 1863

For the building materials company Raab Karcher, a new clientele of end-users was generated through its first flagship store for exclusive tiles, fittings and bathroom accessories. The sensory shopping experience in a lounge-like atmosphere was the focal point. One highlight was the visual and kinetic façade installation which calls to mind a view of the tiles at the bottom of a swimming pool.

Client Raab Karcher
Location Berlin, Germany
Project-Team Frank Brammer, Prof. Bernhard Franken, Oliver Tessmann, Sören Chun, Zofia Kulicka, Sabine Schlempp, Christina Spilotti, Gregor Torinus

Surface, Kardorff Ingenieure

Status Realised 2005
Dimension 650 m²

Narrative Spaces





Scenography is not confined to  
the stage or screen, nor just to presen-tation events and trade shows. It is a design approach, rooted in narrative, that can be applied as well to individual buildings and even to urban environments.




  • DP3D Award "Die goldene Flamme 2006"
  • DDC Award 2006
  • LEAF International Interior Design Award 2006


  • Prototyping for Architects, Prototypes in practice, Dezember 2016
  • Creative Germany, Ralf Daab, Daab GmbH, 2009

Own Publications

  • Inszenierung und Vertrauen, Bernhard Franken, Ralf Bohn, Heiner Wilharm, transcript Verlag, 2011
  • Lamborghini an der Spree, TU Darmstadt, 2010


  • Brand X , Das Glashaus, DAZ, Berlin, 2008
  • Performalism , Tel Aviv Museum of Art, Tel Aviv, Israel, 2008