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- At the Geneva trade fair appearance, MINI focused attention on the launch of the sub-marque John Cooper Works. As such, an urban setting, namely the parking garage, served as the central architectural reference. A ramp pierced the orthogonal MINI architecture. We created the atmosphere of a garage by way of the asphalt coating on the ramp and concrete look of the presentation wall with an installation consisting of bare fluorescent lamps.
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Client BMW Group Location Auto Salon, Geneve, Switzerland Project-Team Bernhard Franken, David Berens Partner Meiré und Meiré
Status realised 2008 Dimension 850 m2
Garage
Narrative Spaces
parametric
semantic
scenographic
Scenography is not confined to 
the stage or screen, nor just to presen-tation events and trade shows. It is a design approach, rooted in narrative, that can be applied as well to individual buildings and even to urban environments.