Garage , BMW Group, Auto Salon, Geneve, Switzerland - FRANKEN\ARCHITEKTEN

Garage

At the Geneva trade fair appearance, MINI focused attention on the launch of the sub-marque John Cooper Works. As such, an urban setting, namely the parking garage, served as the central architectural reference. A ramp pierced the orthogonal MINI architecture. We created the atmosphere of a garage by way of the asphalt coating on the ramp and concrete look of the presentation wall with an installation consisting of bare fluorescent lamps.

Client BMW Group
Location Auto Salon, Geneve, Switzerland
Project-Team Prof. Bernhard Franken, David Berens
Partner

Meiré und Meiré

Status Realised 2008
Dimension 850 m²

Narrative Spaces

parametric

semantic

scenographic

 

Scenography is not confined to  
the stage or screen, nor just to presen-tation events and trade shows. It is a design approach, rooted in narrative, that can be applied as well to individual buildings and even to urban environments.

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ritual