Efficient Dynamics , BMW Group, IAA 2007, Frankfurt / Main, Germany - FRANKEN\ARCHITEKTEN

Efficient Dynamics

Even the “Intake” escalator building, which penetrated the façade at an angle, signalized that a novel interior awaited visitors to the familiar BMW exhibition building at the IAA and formed the prelude to a scenic tour through the BMW world. Expectations were focused and suspense generated in an upwardly moving light tunnel. They were rewarded with a superb view of the trade show hall on exiting the tunnel. Visitor tours explored three spiral-shaped levels going downwards and went past superspaces for the product highlights. The all-encompassing Efficient Dynamics theme was communicated by a diagonal pathway on the ground floor.

Client BMW Group
Location IAA 2007, Frankfurt / Main, Germany
Project-Team Prof. Bernhard Franken, Christoph Cellarius, Lotte Stürmlinger, Eduardo Costa, Alexander Glaser, Cathrin Loose, Tanja Schaile, Berthold Scharrer, Isabel Strelow
Partner

IBZ+L

Status Realised 2007
Dimension 6.800 m²

Narrative Spaces

parametric

semantic

scenographic

ritual

Rituals create both movement
and meaning in spaces, as with the liturgy and the theatre, linking the real to the abstract. Ritual is the means of inflecting the sublime and the ethereal into a narrative.

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