Driving Gallery , BMW Group, Auto Salon, Geneve, Switzerland - FRANKEN\ARCHITEKTEN

Driving Gallery

The trade show presentation was dominated by the theme of BMW Efficient Dynamics. All vehicles in the BMW portfolio with this technology were presented stacked up on a high bay racking. The architectural form and enormous number of vehicles created an impressive image with a great long-distance effect.

Client BMW Group
Location Auto Salon, Geneve, Switzerland
Project-Team Prof. Bernhard Franken, Christoph Cellarius, Alexander Glaser, Isabel Strelow, Sarah Bolius, Cathrin Loose

IBZ+L, Bluescope

Status Realised 2008
Dimension 3.000 m²

Narrative Spaces





Scenography is not confined to  
the stage or screen, nor just to presen-tation events and trade shows. It is a design approach, rooted in narrative, that can be applied as well to individual buildings and even to urban environments.