Smart Generation, BEKO, IFA, Berlin  - FRANKEN\ARCHITEKTEN

Smart Generation

Franken Architekten designed and staged in collaboration with the communication agency Nordisk office plus the Beko tradefair appearance at the Living Kitchen - The international kitchen show at imm cologne - the international furniture fair in Cologne.
Beko is the international brand of Arçelik Group and a leading manufacturer of household appliances in Europe. Under the slogan "Let's meet in the smart kitchen" the booth  is presented as an open and inviting space with different highlight areas that have been grouped under a floating roof. Free standing wall panels produced a fluid space. In the front area formed Cooking Demo, Welcome Counter and Patricia Urquiola design freestanding blocks that guided the visitors inside the fair stand. In the walls bounding installation situations for more product highlights as well for the series products have been created. Communicative center was the Smart Kitchen area with a cozy kitchen atmosphere around the long dining table and kitchen island. Four daily cooking shows with the celebrity chef  Ralf Jakumeit attracted hundreds of visitors to the booth and the percussion group Drumartic made with the beats that they create with help of various cooking utensils a great atmosphere at the stand. The open plan lounge and bar with adjoining meeting rooms offered an exclusive trade area dealer to conduct business.

Client BEKO
Location IFA, Berlin
Project-Team Prof. Bernhard Franken, Philipp Knierim, Nicole Franken, Pia Goldschalt, Sahdia Kaster, Simone Nauroth, Carsten Trojan
Partner

Nordisk Büro Plus

Status Realised 2012
Dimension 1.200 m²

Narrative Spaces

parametric

semantic

scenographic

 

Scenography is not confined to  
the stage or screen, nor just to presen-tation events and trade shows. It is a design approach, rooted in narrative, that can be applied as well to individual buildings and even to urban environments.

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ritual