Brilliance, , Auto China Peking, China - FRANKEN\ARCHITEKTEN

Brilliance

At this year's Auto China in Beijing Franken Architekten designed the fair concept for the Chinese automotive manufacturer and BMW joint-venture partner Brilliance's marques Zhonghua and Jinbei. The stand architecture was derived from traditional Chinese pattern and, on various scales, featured both as a space-defining structure and as a graphic design. Whereas the Jinbei marque presented its large vans in an open space, for the Zhonghua marque an interior courtyard surrounded by the structure was created, with the focus on the "highlight area".

Location Auto China Peking, China
Project-Team Prof. Bernhard Franken, Sahdia Kaster, Pia Goldschalt, Alen Lorenz, Carsten Trojan
Status Realised 2012

Narrative Spaces

parametric

"Parametric design, often linking the contextual with the meta-
phorical, is a
transparent and formal approach to the creation of a narrative archi-tecture."

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semantic

scenographic

ritual