Big Bang, BMW Group, Mondial de l´Automobile, Paris, France - FRANKEN\ARCHITEKTEN

Big Bang

We staged the world premiere of the new MINI at the Parisian trade show presentation with a spatial and media explosion: a Big Bang. A bright red Big Bang funnel, integrated into the classic, black square-shaped MINI brand architecture, destabilized the learnt MINI CI and simultaneously confirmed it.

Client BMW Group
Location Mondial de l´Automobile, Paris, France
Project-Team Prof. Bernhard Franken, Cathrin Loose, Steffi Lombardi, Berthold Scharrer
Partner

Meiré und Meiré

Status Realised 2006
Dimension 920 m²

Narrative Spaces

parametric

semantic

scenographic

 

Scenography is not confined to  
the stage or screen, nor just to presen-tation events and trade shows. It is a design approach, rooted in narrative, that can be applied as well to individual buildings and even to urban environments.

more...

ritual

Awards

  • Adam Award 2007
  • Nominated for Designpreis der BRD 2009

Publications

  • Designpreis 2009, MINI Big Bang, Birkhäuser Verlag, 2009
  • New Trade Show Design, Big Bang, Carlos Broto, Links International, 2008

Own Publications

  • Inszenierung und Vertrauen, Bernhard Franken, Ralf Bohn, Heiner Wilharm, transcript Verlag, 2011
  • Lamborghini an der Spree, TU Darmstadt, 2010