Building Diaries 2, Machalke Polsterwerkstätten, IMM 2011, Cologne, Germany - FRANKEN\ARCHITEKTEN

Building Diaries 2

As in 2010 Franken Architekten once again teamed up with the 19:13 agency to realize Machalke Polsterwerkstätten's trade fair presence at this year's IMM. Franken Architekten picked up on the diary-like theme of Machalke's current campaign, which highlights snapshots from throughout the year, by selecting "Building Diaries" as its narrative key metaphor. Throughout the presentation, corners of varying size served as design elements that permeate situations and worlds of living and create the basic structure for the brand presence. Projecting the items of furniture on to the rear panels created alcoves used as highlighted presentation surfaces on which to stage the sections leather, finish/ seams and design. The trade fair presence was structured into three sections: Machalke, Living by Machalke (its younger sub label), and the Bar.

Client Machalke Polsterwerkstätten
Location IMM 2011, Cologne, Germany
Project-Team Frank Brammer, Natascha Baier
Partner

19:13

Status Realised 2011
Dimension 624 m²

Narrative Spaces

parametric

semantic

scenographic

 

Scenography is not confined to  
the stage or screen, nor just to presen-tation events and trade shows. It is a design approach, rooted in narrative, that can be applied as well to individual buildings and even to urban environments.

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ritual