Brand New Germany, Rat für Formgebung, Hong Kong, China - FRANKEN\ARCHITEKTEN

Brand New Germany

Germany as an industrial nation and export powerhouse presented the selection at its own stand. The exhibition architecture consisted of stacked standard palettes and set the right tone: industrial and improvised, rational and creative, appealing and encouraging exploration. And above all sparing resources: The palettes will be used for their original purpose afterwards, to transport goods.

Client Rat für Formgebung
Location Hong Kong, China
Project-Team Frank Brammer, Christy Widjaja
Status Realised 2010
Dimension 150 m²

Narrative Spaces



As moderators of the design

process, we mediate bet-
ween reality
and possi-
bility, using architecture
to signify the elements of the narrative.