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- We have developed a media master plan for Frankfurt’s Rhine/Main Airport. To reflect the flow of movement and the existing, often competing advertising media, we defined focus zones and devised alternative design suggestions; these ensure an integrated image with a greater amount of service and experience-driven formats both for indoor and outdoor areas. All advertising media are categorized by size, ranging from advertising columns through to mega-posters.
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Client Media Frankfurt GmbH Location Airport Frankfurt/Main, Germany Project-Team Berthold Scharrer, Carsten Trojan, Stephan Melhorn Status completed 2008
Media Masterplanung
Narrative Spaces
parametric
semantic
scenographic
Scenography is not confined to 
the stage or screen, nor just to presen-tation events and trade shows. It is a design approach, rooted in narrative, that can be applied as well to individual buildings and even to urban environments.