The trade show appearance was the focus of the world premiere of the MINI Clubman. We realized a seminal marque presentation oriented on art, fashion and clubbing. The building cube was the same length as the premiering vehicle and communicated a reference to fashion with its textile materiality both on the inside and outside. An excessive (in terms of perspective) presentation area was created in the interior, with the “MINI Clubman Catwalk” as a quote from the world of fashion as the central element.
|Location||IAA 2007, Frankfurt / Main, Germany|
|Project-Team||Bernhard Franken, Frank Brammer, David Berens, Steffi Lombardi|
Meiré und Meiré
Scenography is not confined to
the stage or screen, nor just to presen-tation events and trade shows. It is a design approach, rooted in narrative, that can be applied as well to individual buildings and even to urban environments.