For the first brewery in the “red wine town” Ingelheim, we created the “Brauhaus Goldener Engel” brand using an expressive, spatial design in the area of tension between the illustrious element of church architecture and the profane element of brewery culture, between tradition and Modernity at the same time. We positioned slits in the façade using a rule-based process and framed them in solid robes, reminiscent of the local architectural style. The façade can be seen as a music score, with the pitch defined by the height of the slits, the length of each tone by the width of the slits and the rhythm by the distance between them.
als Arbeitsgemeinschaft Hille / Franken Architekten
|Client||Brauhaus Goldener Engel KG|
|Location||Neisser Straße 1, Ingelheim, Germany|
|Project-Team||Bernhard Franken, Lotte Stürmlinger, Enzo Cocomero, Tanja Schaile, Isabel Strelow|
Rituals create both movement
and meaning in spaces, as with the liturgy and the theatre, linking the real to the abstract. Ritual is the means of inflecting the sublime and the ethereal into a narrative.