The BMW exhibition pavilion for the IAA 2001 focused attention on the world premiere of the new 7 Series and expressed with its dynamic shape the BMW brand essence: the joy of driving. We accelerated the space around the vehicles so as to suggest the sensation of driving. The Dynaform was generated in a computer simulation by overlapping the spatially translated Doppler effect and environmental forces.
|Location||IAA 2001, Frankfurt / Main, Germany|
|Project-Team||Bernhard Franken, Frank Brammer, Carsten Trojan, Tanja Schaile, Tasso Effraimidis, Nils-Peter Fischer, Christopher Heinzerling, Andreas Kreutz, Tino Kubitza, Thomas Raab, Thomas Remdisch, Samad Sakkaki|
IBZ+L,Bollinger + Grohmann
"Parametric design, often linking the contextual with the meta-
phorical, is a
transparent and formal approach to the creation of a narrative archi-tecture."