The BMW exhibition pavilion for the IAA 2001 focused attention on the world premiere of the new 7 Series and expressed with its dynamic shape the BMW brand essence: the joy of driving. We accelerated the space around the vehicles so as to suggest the sensation of driving. The Dynaform was generated in a computer simulation by overlapping the spatially translated Doppler effect and environmental forces.
| Client | BMW Group |
| Location | IAA 2001, Frankfurt / Main, Germany |
| Project-Team | Bernhard Franken, Frank Brammer, Carsten Trojan, Tanja Schaile, Tasso Effraimidis, Nils-Peter Fischer, Christopher Heinzerling, Andreas Kreutz, Tino Kubitza, Thomas Raab, Thomas Remdisch, Samad Sakkaki |
| Partner | IBZ+L,Bollinger + Grohmann |
| Status | realised 2001 |
| Dimension | 5500 m2 |
"Parametric design, often
linking the contextual with the meta-
phorical, is a
transparent and formal approach to the creation of a narrative archi-tecture."