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- “For the perfect idler, for the passionate observer it becomes an immense source of enjoyment to establish his dwelling in the throng, in the ebb and flow, the bustle, the fleeting and the infinite... The aim for him is to extract from fashion the poetry that resides in its historical envelope, to distil the eternal from the transitory.
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For the building materials company Raab Karcher, a new clientele of end-users was generated through its first flagship store for exclusive tiles, fittings and bathroom accessories. The sensory shopping experience in a lounge-like atmosphere was the focal point. One highlight was the visual and kinetic façade installation which calls to mind a view of the tiles at the bottom of a swimming pool.
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Client Raab Karcher Location Berlin, Germany Project-Team Frank Brammer, Bernhard Franken, Oliver Tessmann, Sören Chun, Zofia Kulicka, Sabine Schlempp, Christina Spilotti, Gregor Torinus Partner Surface, Kardorff Ingenieure
Status realised 2004 Dimension 650 m2
Home Couture
Narrative Spaces
parametric
semantic
scenographic
Scenography is not confined to 
the stage or screen, nor just to presen-tation events and trade shows. It is a design approach, rooted in narrative, that can be applied as well to individual buildings and even to urban environments.
ritual
Type
Awards
- DP3D Award "Die goldene Flamme 2006"
- DDC Award 2006
- LEAF International Interior Design Award 2006
Publications
- Creative Germany, Ralf Daab, Daab GmbH, 2009
- Gute Gestaltung 06, Good Design 06, Home couture, Birkhäuser Verlag, 2006
Own Publications
- Inszenierung und Vertrauen, Bernhard Franken, Ralf Bohn, Heiner Wilharm, transcript Verlag, 2011
- Lamborghini an der Spree, TU Darmstadt, 2010
Exhibitions
- Brand X , Das Glashaus, DAZ, Berlin, 2008
- Performalism , Tel Aviv Museum of Art, Tel Aviv, Israel, 2008