-
-
- “The ever-same scenes of the catwalk shows transcend the message of a current fashion trend and make it a mythical statement on the immortality of fashion. The appearance of the current collection becomes a kind of mass.”
-
The trade show appearance was the focus of the world premiere of the MINI Clubman. We realized a seminal marque presentation oriented on art, fashion and clubbing. The building cube was the same length as the premiering vehicle and communicated a reference to fashion with its textile materiality both on the inside and outside. An excessive (in terms of perspective) presentation area was created in the interior, with the “MINI Clubman Catwalk” as a quote from the world of fashion as the central element.
-
Client BMW Group Location IAA 2007, Frankfurt / Main, Germany Project-Team Bernhard Franken, Frank Brammer, David Berens, Steffi Lombardi Partner Meiré und Meiré
Status realised 2007 Dimension 1.200 m²
Catwalk
Narrative Spaces
parametric
semantic
scenographic
Scenography is not confined to 
the stage or screen, nor just to presen-tation events and trade shows. It is a design approach, rooted in narrative, that can be applied as well to individual buildings and even to urban environments.
ritual
Type
Awards
- DDC Award 2007
- ADC Award 2008
- iF communication design Award 2008
- reddot communication design Award 2008
- D3PD Award 2008 "Die Goldene Flamme"
- Designpreis der BRD 2009 (nominiert)
- Designpreis der BRD 2010 (nominiert)
Publications
- plastruction, heidelberg business media GmbH, 2011
- Out of the Box, Gestalten Verlag, 2011